Madness & Majesty
Celebrating an Alice and Wonderland theme, this event took guests down the rabbit hole for one night of music, recognition and entertainment where you decide, are you madness or majesty?
Client
HICV
Theme
Alice in Wonderland
Role
Creative Director, Lead Design + Photographer
Behind the event
An event of this size takes a team of dedicated and talented individuals to pull off. Our creative team played a significant role in this, including some behind the scenes and event highlights.
OVERVIEW
IDENTITY + TONE
Right side up, upside down
This year’s logo was designed as an ambigram. It reads the same forward to backward, and when turned upside down, like the world of Alice in Wonderland, it still reads correctly.
The event design was split between two color palettes and sub-themes. Majesty utilizes warm and prestigious reds, golds and blacks while Madness gets lost in cooler purples, greens and blues. Each adds a little bit of texture with iconic patterns and imagery to help build the two themes.
DESIGN ELEMENTS
EVENT GUIDE
Down the rabbit hole we go
The promotional event guide featured both a Majesty and Madness side to the book. If you flip the book upside-down, you would read Madness, the second part of the event night.
Now you see me
Event lanyards were designed so that when hit with UV lighting in the venue, they would glow in the dark. The All Access badge would reveal the Cheshire Cat.
