Celebrating 10 years of breathtaking Masters Trip experiences from all of the world, we knew the 10th anniversary needed to be special. From concept to onsite execution, I lead the creative team with no detail overlooked to make this trip one for the books.

Meet me in Paris

Role
Creative Director
Lead Design

Client
HICV

Theme
Paris

Toast to triumph

The branding and identity for the trip leaned into the most iconic site in Paris, the Eiffel Tower. The color palette utilized gold, black and white to create an elegant and modern feel.

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COLLATERAL

It’s in the details

Custom stationary, pens, passport guides, and even resort room key were thoughtfully designed to immerse guests in this experience.

Brand on the go

When it was time to depart, each traveler was provided with custom luggage tags, with their unique name on the back-side of each one.

Creating awareness

Throughout the year leading up to the trip, promotional event guides, emails and posters were created and distributed throughout the sales and marketing team locations.