Falladays + Jollydays

These seasonal campaigns were introduced to help enrich the guest experience and drive new traffic + revenue in the Texas based market. Each overlay encompasses festive decor, limited-time seasonal eats + drinks and one-of-kind reimagined activities and amenities.

Client: HICV

Role: Creative Director, Lead Designer + Photographer

It’s Fall Y’all

Falladays not only incorporated fall colors and iconography, it was designed for the HICV resorts in the Texas market. The state of Texas has a strong presence in the identity, activities, food and overall culture the seasonal overlay brings.

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Real fall flavors

Everything is bigger in Texas, including the seasonal food and beverage offerings during the overlay. Oversized Texas burgers, waffles and signature cocktails brought new flavors to guests through themed digital menu boards at dining locations across the resorts.

So much to do

Pumpkin boo’ling, Spooky Splash waterpark overlay, ghostly mini-golf, campfire stories with s’mores, authentic hay maze, wagon rides, animal meet and greets, and even a Jack' o’Lantern Jamboree scavenger hunt were just a few of the immersive and highly themed offerings during Falladays.

In-room promos

Throughout the resorts, promotional content was created to excite and inform guests in their villas of all the holiday happenings around the resort.

Saddle up social

With so many amazing activities to celebrate, the social media channels featured plenty of festive fall content all captured on-site at the Texas Resorts to share and inspire guests to travel.

Target market

Video promos were created with authentic event content and placed within the Texas drive-to markets.

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Cheerful tidings

Jollydays was the follow-up to Falladays, taking into account learnings from the original Falladays launch. The tone was holiday cheer with a touch of nostalgia, utilizing a retro font and simple but classy holiday color palette.

A Pinch of Fun

  • Sketchbook

    ILLUSTRATOR

    Many of my ideas begin as a sketch which then evolves into something tangible and executable.

  • Street Pole Banners

    CREATIVE DIRECTOR

    My designs were placed throughout the properties as street pole banners, enhancing the overlay into areas that may not lend themselves to the traditional holiday lights and trimmings.

Keeping it cool

As a surprise and delight moment, a select number of villas were given a light overlay to bring just a little bit of joy and smiles to families. The snowman fridge was one of my favorites I designed.

  • Sketchbook

    ILLUSTRATOR

    It isn’t enough to simply install garland, trees, and wreaths around property. How can they have a little Texas flair and elements unique to Jollydays? S’mores, Hot Chocolate with Chocolate Chip cookies and holiday Buffalo plaid ribbons all added an extra unique touch.

  • Deck the resorts

    CREATIVE DIRECTOR

    All of the decor was carried out by team members with direction from myself and creative team. Instagramable moments, like this vintage sled were created to inspire family moments of fun that were worthy of capturing and sharing on social for all to see and enjoy.