Floorplan Initiative

With a growing portfolio of resorts and villa layouts, a consistent presentation style needed to be developed for consumers. This was a large undertaking that required both in-house and external creative partners to manage and successfully complete on-time.

Role
Creative Director + Lead Strategy

Total Floor Plans
168

Client
HICV

Resorts
27

It’s all about perspective

  • Multi-angle

    Each floor plan was rendered out in 5 different angles to allow for a range of perspectives.

  • Simple Textures

    The colors + textures of each villa are simple to maintain focus on the layout, not the design.

  • Range of sizes

    Each floor plan ranged in scale and size from small studio spaces to large 4-bedroom villas.

INTEGRATION

Explore the space

Each floor plan was integrated into the consumer-facing holidayinnclub.com site as well as the sales and marketing materials to provide clarity and context around each villa type and product.