Signage is incredibly important to the overall guest experience. This area allowed my team and I to work using SketchUp, a CAD based software, to concept, create and work directly with contractors for fabrication and installation of new and exciting signage, both large and small across all HICV resorts.

Resort Arrival

Role
Creative Director
Lead Design
Illustrator

Client
HICV

Medium
Illustration + CAD

David Walley’s Resort

  • Initial Sketch Concept

    This initial design was intended to embrace the historic nature of the resort, built in 1892, while introducing our brand as the new owner of the property.

  • Installed Monument Sign

    In order to pay homage to the historic nature of this property, the Holiday Inn Club Vacations logo was created with a rod-iron feel to seamlessly integrate.

It’s in the details

Each texture, design, and landscaping element was carefully chosen to ensure a fresh sense of arrival at Tahoe Ridge Resort.

Curb appeal

Numerous concepts + renders were created and presented to leadership providing a comprehensive study of scale, landscaping, lighting, sight lines, and potential obstructions. This exploration was done to ensure a clear sense of arrival for guests.

LIGHTING

I really enjoy thinking through lighting elements. How does the signage interact with the natural light throughout the day? Is there clear visibility at night for guests arriving late? Below are some basic light studies for the Orange Lake Resort monument signage that helped answer these questions.

Illuminiation

  • 7 a.m.

  • Noon

  • Midnight

Villa arrival

  • Insignia

    Designing the Cape Canaveral Beach Resort Signature Collection insignia with detailed dimensional letter plans.

  • Villa plate

    Integration of monogram with complimenting textures and colors from the products identity.

  • Placement

    Understanding the precise location, floor height, and ADA requirements for installation of final villa plate.