
Ready. Set. Summer!
Got summer on the mind? It’s time to head outside, hit the pools, and soak up the sunshine. Get ready for sunny days, cool splashes, outdoor adventures and limited-time activities for everyone.
This campaign was designed to spark summer travel throughout the resorts with both a digital and on-site activation.
Role
Creative Director + Lead Design
Integration
28 Resorts
Client
HICV
Theme
Celebrate Summer
Splash of summer
Carefree, playful, and spontaneous were guiding principles that were used to create the Ready.Set.Summer! identity. The type face has a hand painted look that is bold and exciting while the campaign color palette embraces bright and vibrant warm and cool tones to bring summer to life.
IDENTITY
PAID MEDIA
Summer fun
Paid and organic social posts were a part of the media mix to promote this limited-time event to members and renters.
WALL MURAL
Adding a bit of color
Three resorts were chosen to host an on-site mural which would invite guests to interact and capture summer vibes. Below is the Orlando installation which was a huge hit. I designed the initial concept for Orlando and Scottsdale, then invited two amazing mural artists to flex their painting muscles and bring these to life in high-traffic guest areas.
Rough Sketch
Cleaned Illustration
Painted Wall
ON-SITE INSTALLATION
Getting artsy
Meet Lisa, mural artist extraordinaire who traveled all the way from Ohio to creatively partner with me on this incredible project. Throughout the 3 short days it took to complete on-site, guests could see the progress firsthand and interact with the artist. The behind-the-scenes experience for them was a bonus guests genuinely enjoyed.
Resort activation
Custom team member shirts, street pole banners, sail flags and themed signage brought the campaign to life onsite at each of the resorts.